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By this time Heilig-Meyers had developed its operational philosophy of focusing on small towns and rural areas for its growth.
Because newspaper circulation was limited in such locations, management chose to base its advertising on direct mail.
The limited customer base meant that the company could not grow if it confined itself to selling furniture.
The collaboration between Heilig and Meyers ended in 1946 with the Meyers family retaining control of the stores in Goldsboro, Wilson, and Rocky Mount. Hyman became president and general manager, and Sidney became director of merchandising.
Their father continued, however, to be involved daily with all aspects of the business until his death in 1968.
Company headquarters were moved to Richmond, Virginia, in 1951.
5712 Furniture Stores; 5719 Miscellaneous Home Furnishings Stores; 6411 Insurance Agents, Brokers and Service The Heilig-Meyers Co.
has been described as the Wal-Mart of home furnishings.
Partly by acquisition, partly by expansion, Heilig-Meyers grew so rapidly in the 1970s and 1980s that in 1986 it became the largest publicly traded home-furnishings retailer in the United States. Meyers opened a home-furnishings store in Goldsboro, North Carolina.
It passed the billion mark in annual revenues in 1994. These two Lithuanian immigrants had entered the retail business in 1911 by peddling piece goods to farmers settled around Goldsboro.
By May 1995 Heilig-Meyers had 662 stores in 24 states and Puerto Rico. The two men drove a horse and wagon over dirt roads to deliver merchandise, or even traveled on foot with the furniture on their backs.
Most of these were in small towns more than 25 miles from a metropolitan market. In-house credit, along with effective cost controls, allowed Heilig-Meyers to survive the Great Depression.
Heilig-Meyers was selling not only furniture and accessories, but also bedding, small appliances, consumer electronics, jewelry, and seasonal goods. About 80 percent of its sales had been made on credit, principally through installment sales. In its only year in the red, 1931, the company still only lost ,000.
By 1934 Heilig-Meyers had added stores in Kinston and Wilson, North Carolina.Tags: Adult Dating, affair dating, sex dating