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We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. According to , in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.
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If you do, remember that people may access it weeks after the mailing, so make sure that the pages and offers are still good—or put a firm deadline on response time. Postal Service found that postcards are the mail format most likely to be read or scanned.
Direct mail doesn’t have to be large and expensive to be effective. It may be that postcards don’t take much time to read.
This means that to be effective, the prospect needs to understand your offer within seconds of glancing at it.
Try adding your existing landing page URL to direct mail.
Some buyers really prefer to respond online, and this may bring in more business at zero additional cost.
This becomes even more effective when you use a personalized vanity URL that is easy to remember and to type— Smith makes it simple for customers to use even though they can’t cut and paste.
Direct mail also enjoys longer “shelf life” than email, so it might be profitable to evaluate your existing landing pages and offers to see what can be repurposed to offer through direct mail.
They may have maximized their online spend and need to find another channel, or they may enjoy such a high response to direct mail that it’s added to the mix from the start. However, the raw cost of a campaign isn’t the true test of success. The DMA reports that the cost per lead of direct mail is in line with print and pay-per-click, and significantly less than telemarketing (See Table 1).
Either way, the results are highly satisfactory and direct mail is becoming a staple in their marketing plans. “But it still costs more to mail something printed than to send out email. Direct mail production costs are somewhat more than email, but not enough to make email the holy grail of direct marketing.Tags: Adult Dating, affair dating, sex dating